H.I.P.S. Program

Heart. Identity. Prevention. Strength.

Empowering Women to Protect Their Health at Every Stage of Life

The H.I.P.S. Program is a nationwide initiative created by the Black Heart Association to help women better understand their health beyond the numbers on a scale. From adolescence to menopause and beyond, H.I.P.S. provides education, screenings, resources, and support that address the real factors influencing women's long-term health and wellness.

Unlike traditional health programs that focus primarily on weight or BMI, H.I.P.S. helps women understand the critical role of:

  • Waist-to-Hip Ratio (WHR)

  • Subcutaneous & Visceral Fat

  • Hormonal Changes Across the Lifespan

  • Cardiometabolic Risk Factors

  • Mental & Emotional Wellness

  • Heart Health Prevention Strategies

Our goal is simple: help women become informed, empowered, and proactive about their health before serious health conditions develop.

BOOK A SCREENING
DONATE

Why H.I.P.S. Matters

Heart disease remains the leading cause of death for women in the United States, yet many women do not realize they are at risk until symptoms become severe.

Many health risks develop silently over time, including:

  • Heart Disease

  • Hypertension (High Blood Pressure)

  • Diabetes & Prediabetes

  • Peripheral Artery Disease (PAD)

  • Mental Health Challenges

  • Hormonal & Metabolic Changes

H.I.P.S. was designed to close these knowledge gaps by providing culturally relevant education and practical tools that women can use throughout every stage of life.

Our Approach

Clinical

We provide evidence-based education and screenings that help women understand their individual health risks and take action early.

Cultural

We recognize that healthcare experiences, family history, and community factors influence health outcomes. Our programming is designed to meet women where they are.

Spiritual

We believe health is more than physical wellness. Through encouragement, faith-informed messaging, and community support, we help women care for their whole selves.

What H.I.P.S. Covers

Heart Health & Cardiovascular Disease

Understanding risk factors, prevention strategies, cholesterol, blood pressure, and lifestyle changes.

Diabetes Prevention & Management

Education around blood sugar, insulin resistance, nutrition, and long-term health.

Peripheral Artery Disease (PAD)

Awareness and screening education for a condition that often goes undiagnosed.

Mental Health & Self-Image

Addressing stress, self-worth, emotional wellness, and the connection between mental and physical health.

Women's Hormonal Health

Understanding puberty, pregnancy, perimenopause, menopause, and how hormonal changes impact heart health.

Movement & Lifestyle

Simple, realistic ways to incorporate movement and healthy habits into daily life.

How We Deliver H.I.P.S.

  • Pop-up experiences designed to educate, screen, and empower women in their communities.

    Potential partners include:

    • Churches

    • Gyms & Fitness Centers

    • Schools & Universities

    • Women's Organizations

    • Community Centers

    • Corporate Wellness Programs

  • Coming Soon: The H.I.P.S. App

    Our upcoming digital platform will provide:

    • Daily Encouragement

    • Journal Prompts

    • Health Tracking Tools

    • Screening Reminders

    • Educational Resources

    • Community Support

    The app will help women stay connected to their health journey long after attending an event.

  • H.I.P.S. can be customized for:

    • Employee Wellness Programs

    • Women's ERGs (Employee Resource Groups)

    • Leadership Development Programs

    • Workplace Health Initiatives

    • Health Equity Programs

    Organizations can partner with us to bring educational programming and screenings directly to employees.

  • We are expanding H.I.P.S. through partnerships with:

    • OB/GYN Clinics

    • Community Health Centers

    • Primary Care Providers

    • Hospital Systems

    • Research Institutions

    These partnerships help ensure women have access to education, screenings, and follow-up care.

  • To expand our reach and impact, H.I.P.S. incorporates:

    • Celebrity Public Service Announcements

    • Community Influencers

    • Social Media Campaigns

    • Storytelling & Advocacy Initiatives

    • Podcast & Educational Content

    These efforts help us bring critical health information to women nationwide.

Partner With H.I.P.S.

The H.I.P.S. Program offers opportunities for:

Corporate Sponsors

Support women’s health initiatives while creating measurable community impact.

Healthcare Organizations

Expand access to preventive screenings and education.

Research Partners

Pilot innovative approaches to women's health engagement and prevention.

Community Organizations

Bring H.I.P.S. programming directly to the women you serve.

Take Action

Book a Screening

Bring the H.I.P.S. Program to your organization, workplace, church, school, or community event.

BOOK A SCREENING

Support Women's Health

Your donation helps us provide education, screenings, resources, and support to women across the country.

DONATE

Frequently Asked Questions

  • Heart. Identity. Prevention. Strength.

  • Women of all ages—from adolescence through menopause and beyond.

  • Yes! We partner with corporations, churches, schools, healthcare providers, and community organizations nationwide.

  • Yes. Depending on the event format, participants may have access to health screenings, educational resources, and referrals.

  • You can donate, sponsor an event, become a partner organization, or host a screening.