Privacy policy.

The Black Heart Association (BHA) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, make a purchase, or engage with our services.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our website. This includes:

  • Personal Information: Name, email address, mailing address, phone number, and payment information when you make a purchase or donation, sign up for events, or subscribe to our communications.

  • Non-Personal Information: Browser type, device information, IP address, and website usage data collected automatically through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect for purposes including, but not limited to:

  • Processing donations, merchandise purchases, and event registrations.

  • Sending updates, newsletters, and promotional materials (if you opt-in).

  • Providing customer service and responding to inquiries.

  • Improving website functionality, performance, and user experience.

  • Ensuring compliance with legal obligations.

3. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We may share information with trusted third-party vendors who assist us in website hosting, payment processing, email communication, and other operational needs.

  • Legal Requirements: If required by law, we may disclose your information to comply with legal obligations or protect our rights.

4. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us analyze website traffic, remember your preferences, and improve functionality.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may limit your ability to use certain features on our website.

5. Data Security

We implement industry-standard measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of data transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Your Rights

You have the following rights regarding your personal information:

  • Access: Request access to the personal information we have about you.

  • Correction: Request corrections to inaccurate or incomplete information.

  • Deletion: Request deletion of your information, subject to legal and operational requirements.

  • Opt-Out: Opt-out of receiving marketing communications by following the unsubscribe instructions in our emails or contacting us directly.

7. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware of such data, we will delete it promptly.

9. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated effective date. Your continued use of the website constitutes acceptance of these changes.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us.

Thank you for trusting the Black Heart Association with your personal information and supporting our mission to improve heart health awareness and save lives.